Have you ever wondered why you can't find any pants bigger than a size 10 at Abercrombie & Fitch? It's probably because this man, Mike Jeffries, doesn't want girls bigger than a size 10 to wear them. He is A&F's big boss and he told Salon magazine: “It’s (image is) almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that,”
Jeffries also told Salon that he wasn’t bothered by excluding larger people. He said, “In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either."
Wow. He not only admits it.....he's proud of it. BTW.....he has said in other places that he only wants people aged 18-22 to wear A&F clothes. He is 68. Is he a HUGE hypocrite or just being honest? Share your thoughts in the comments!